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Fall's Buzzy Beauty Trends

Crazy beauty trends come and go almost as often as Hollywood relationships. So how do you know which ones are worth the hype? It’s with this spirit in mind that we set out to test-drive Sephora’s new cutting-edge skincare products—all of which get your complexion makeup-ready in a flash. From a green goo that soothes and masks redness to a remover that veritably melts the makeup off your face, watch as our editors uncover them all.

The Magic Makeup Melter

You have to see it to believe it

Well, okay, it’s not magic per se but it’s pretty darn close. IT Cosmetics Bye Bye Makeup 3-in-1 Melting Cleansing Balm wipes away every last layer of your makeup while leaving your skin soft—even when you’re wearing enough to look like you’re in the cast of a Broadway musical.

Multitasking Beauty Masking

How much can she get done before her mask dries?

They say you can’t do it all. But then you whip up a vitamin-packed smoothie, finish-off a stack of thank you notes and clean your whole bathroom—all while gently exfoliating your skin with the Fresh Vitamin Nectar Vibrancy-Boosting Face Mask. (Not bad for a Tuesday morning.)

Mary Kate’s Dream Duos

Spoiler: One of these works while you sleep

Just as Amy Pohler would be nothing without Tina Fey, a great night’s sleep can only be made better when teamed with the perfect overnight serum and moisturizer. Curious what we mean? Take a peek at a few of our Editor-in-Chief’s favorite new pairings, including the super hydrating GlamGlow DreamDuo Overnight Transforming Treatment.

How to Look Fab Through a Whole Workday

This little product works as hard as you do

Face primer has been around the block makeup counter, but we’ve always erred on the side of “Why add another layer of product when foundation works just fine?” That is, until we tried Josie Maran Surreal Skin Argan Finishing Balm. Beauty-aisle junkies, this primer-and-finishing balm is a game changer. Not only does it grip your makeup, it also hydrates, smoothes and gives a you an anti-aging boost. Watch as it takes our two editors from their morning coffee to after-hour cocktails.

Complexion Perfection

Get rid of redness in one fell swoop

If you’ve noticed that 5 hours of sleep just isn’t cutting it lately—or that your cheeks are inexplicably three shades darker than the rest of your face—a little depuffing and color correcting can help you even things out. A teensy amount of IT Cosmetics Bye Bye Under Eye Eye Cream and a touch of soothing Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment SPF 30 and you’ll be ready to roll.


Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...