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The 10 Best Korean Beauty Products on Amazon to Try Now

Like rubber masks, jelly packs...and bunny gloss

Korean beauty exploded onto the market a couple years ago (hello, bb cream!) and shows no signs of slowing down. Between the fun packaging, unique textures and (most importantly) glowing results, it provides the perfect marriage between form and function. Here are ten tried-and-true products that check all of the boxes.

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Glow Recipe

Lindsay Modeling Rubber Charcoal Mask

A treat for the senses, this rubbery mask starts as a powdery mix and morphs into moldable paste once you add water. Smooth the clarifying charcoal onto your face and peel it off after ten minutes to reveal softer, cleaner skin without the mess that comes with traditional masks.

Lindsay (8 for $35)

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Sephora

Too Cool For School Egg Mousse Body Oil

Packed with super-hydrating oils like avocado and olive, this fluffy mousse melts the second you rub it in. All you’re left with is silky soft skin that doesn’t feel greasy or sticky in the slightest. It’s pretty much all we plan on using from now through September.

To Cool For School ($48)

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Glow Recipe

Blithe Patting Splash Mask

If you’re pressed for time (um, always), keep this bottle in your shower for a quick fix whenever your skin is looking dull. Just pour a capful into your palms and pat the formula onto your skin for 15 seconds before rinsing it off. Laced with lactic acid and botanical extracts, it quickly delivers a potent dose of exfoliating and softening ingredients to your skin.

Blithe ($49)


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Glow Recipe

J.one Jelly Pack

A moisturizer and primer in one, this multitasker has a tacky texture upon initial application, but don’t let that put you off. As you pat it in, it melts into your skin and creates a smooth, even canvas for your makeup to adhere to. One or two pumps is all you need to keep your complexion fresh and dewy all day long.

J.One ($27)

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Sephora

Chosungah 22 Dong Gong Minn Brow Maker

This magic wand delivers the soft definition of a brow powder with the ease of a pencil. Use the tapered end to fill in any bald spots or thinner areas--and the bristled bottom to sweep everything into place. (Even those abnormally long hairs that you always have to trim.) 

Chosungah22 ($30)

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Birchbox

Tonymoly Petite Bunny Gloss Bar

Tint and hydrate your lips with this adorable pocket-sized balm. Wear it alone for a subtle wash of color--or on top of your favorite lipstick for supple shine. The slim bullet is easy to maneuver so you can apply it on the go without having to worry about it getting everywhere. 

TonyMoly ($5)

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Amazon

Touch In Sol Stretchex Stretch Lash Effect Mascara

This just might be the best mascara ever. It lengthens, darkens and curls lashes without so much as a clump thanks to the pigmented polymers in the formula and densely packed bristles of the brush. Plus, it has moisturizing silk proteins to keep lashes from drying out.


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Bloomingdales

Amorepacific Color Control Cushion Compact Broad Spectrum Spf 50+

With hydrating ingredients like bamboo sap and green tea--and a hefty SPF of 50--this multitasking makeup does it all. Using the enclosed sponge, press down on the cushion top to release the product before tapping it onto your face for dewy coverage. Though the $60 price tag is steep, it comes with a refill and fresh sponge so it lasts you twice as long. 

Amore Pacific ($60)

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Peach & Lily

Peripera Ah Much Real My Blusher

And since we just waxed poetic about the many benefits of a cushion compact, might we also suggest a cushion blush? With a plush tip, you can easily blend color onto your cheeks without getting your fingers dirty--or having to use a brush. Plus, the vitamin E-enriched formula hydrates skin so you never get dry patches.

Peripera ($9)

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Peach & Lily

Mizon Correct Jelly Shadow

If you haven’t guessed by now, Korean beauty is all about cool textures that feel as good as they look. This bouncy eye shadow is no exception. Using your fingertip, pat or spread the color onto your lids for subtle definition and shimmer--or layer it on for a more dramatic look. Either way, it’s staying put all day without creasing or smudging.

Mizon ($10)



Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...