beauty/ Stephanie Maida
Beauty
From makeup and skincare recommendations to trending haircuts, nail designs and more
Editors' Picks
Chelsea Candelario/MeritSPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included
Dasha Burobina/Getty ImagesTikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.
Essie/Typology/Chanel/Diptyque/L'Occitane/ MirageC/urbazon/Getty ImagesPaula Boudes/PureWow8 Items Every French Woman Has in Her Bathroom
Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)
Are At-Home Lasers Better Than Red Light Therapy? Here’s How the Treatments Compare
I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale
COOL WEATHER TRENDS
Wearable ways to amplify your look, from head to freshly-painted toe.
Most Popular
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beauty/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
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beauty/ Marissa Wu
11 Beginner Easy Updos for Fine Hair
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beauty/ Marissa Wu
3 Editors Try The Ordinary Hair Serum. Here Are Their Honest Takes
Editors
Deena
Campbell
Fashion and Beauty Director-at-Large
Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.
Chelsea
Candelario
Former Beauty Editor
Chelsea Candelario is an editor that writes across categories including beauty, entertainment and fashion.
Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow
beauty / Marissa Wu
Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)
Can we just…not? Sincerely, an Austenite
