30 Days of Wow

Fall Fashion Decoded

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West Coast

From Seattle to San Diego, the weather along the Pacific varies as much as the style. But one thing holds steady: Comfort is king.

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Moody
Florals

These are not your precious pastels from spring. The new floral is dark and brooding--typically set against a navy, charcoal or black background--and way more exciting than autumn’s expected plaids and tweeds. Our advice: Pair with comfy staples (say, distressed denim). You can still rock the casual vibe, but now in an elevated way.

Get the Look

Pink Tartan $466

Simply Vera $30

Piperlime $54

Marni $400

Longchamp $1,675

Jason Wu $1,195

Schutz $200

Jeffery Campbell $90

Eugenia Kim $27

Alexander McQueen $620

Dolce & Gabbana $272

Toms $179

Mountain States

When you’re from the land of “purple mountain majesties,” you’re used to being in awe. Turn the tables and be the one making the statement.

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Structured
Handbags

Just like that snowboard of yours (we can’t wait for Park City to open, either), the handbag you carry should command respect. This season’s most impressive shapes: sleek satchels and anything with a top handle. It’s minimal effort, with a big impact. And the angular shape will go with just about everything in your closet.

Get the Look

Loeffler Randall $550

ZAC by Zac Posen $495

Vince Camuto $298

Express $60

Coach $598

Urban Outfitters $59

Topshop $72

Tory Burch $535

Tod’s $1,595

Old Navy $24

Charles & Keith $80

Southwest

It’s true: Everything is bigger in Texas—and canyon country. With so many vivid natural colors, there’s no such thing as blending in.

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Photo: A Piece of Toast

Statement
Earrings

Bib necklaces had a good run. And while they’re not exactly passé, our newest statement-jewelry pick is massive chandelier earrings--chunky, tiered and attention-grabbing. Sweep your hair into a tousled pony, throw on a rockin’ pair of jewels and skip the necklace altogether. (It’s too hot anyway.)

Get the Look

Belsi Gold Tulsi $45

Anne Klein $35

Anthropologie $58

Mawi $451

House of Harlow 1960 $58

BaubleBar $48

Accessory Concierge $25

Dannijo $295

J.Crew $75

Lele Sadoughi $225

Frieda and Nellie $96

Chloe + Isabel $68

Midwest

The Great Lakes. The Great Plains. The Heartland. Call it what you will, the Midwest appreciates a good coat when it sees one.

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Sharp
Coats

Buh-bye, dark and drab. This fall and winter, overcoats are boasting crisp new cuts and softer colors. When your outer layer usually dictates your first impression, better make it a worthy one. Invest in quality wool (to ease you into winter) and go for a mood-lifting hue (to help you make it to spring).

Get the Look

Issa $725

Apiece Apart $595

Mango $230

Carven $1,422

River Island $160

Miss Selfridge $114

Max Mara Studio $795

Ted Baker $525

French Connection $368

H&M $99

Southeast

Down South, summer can sometimes stretch to Thanksgiving (save for the occasional chilly football game). A light, feminine--and matching--outfit it is.

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Matching
Sets

The concept is as simple as Granny’s apple pie: Two separate pieces are made from the same fabric. Think of it like a killer jumpsuit that’s not a pain in the neck every time you have to pee. The beauty: Coordinating ensembles look polished but are effortless enough to bust out at a tailgate.

Get the Look

Pixie Market $104

Sea

Top $295

Skirt $330

Warehouse

Top $71

Shorts $75

Tibi

Top $450

Skirt $650

Ted Baker

Top $75

Pants $225

Piamita

Top $270

Pants $300

Zara

Top $60

Pants $60

Dorothy Perkins

Top $28

Pants $44

Reformation $218

Tory Burch

Top $311

Skirt $586

Trina Turk

Top $178

Skirt $298

Northeast

We’re guessing you grew up around a whole lot of nautical stripes. But experimenting with new trends is always more fun than clinging to a classic look.

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Denim
Skirt

You might have tossed it during the great closet purge of ’94, but--surprise!--the knee-length denim pencil skirt is back. Much like jeans, this staple goes with everything. Button-down and heels? Sure. Sweatshirt and slip-ons? Yep. You can’t go wrong.

Get the Look

Current/Elliott $195

Seafarer $310

Ann Taylor $69

Frame Denim $235

Gap $50

Alaska

Glaciers and dropping temps may trump most sartorial decisions. But that doesn’t mean you can’t have some fun beneath that puffer coat.

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Kimono Jacket

The latest alternative to a cardigan or blazer is inspired by our friends in the East. A kimono jacket lets you play dress up (jeans and tee: officially upgraded), while still allowing room for proper layering on top. And the vibrant pattern will be a welcome sight once the snow kicks in.

Get the Look

Topshop $90

French Connection $398

Oasis $90

River Island $80

Oasis $72

Mango $120

Hawaii

Let’s face it: You live in paradise. Your sundresses are seasonless. To have a little fun for fall, why not add oomph to your work wardrobe?

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Winter
Brights

Stick to your time-honored hues (a festive orange is always a good idea), but try reinventing those colors with more structured pieces. Think tailored pants, sharply cut blazers and pointy-toe heels. And don’t be afraid to pair brights with brights. A monochromatic suit and a punchy clutch? Take notice, members of the board.

Get the Look

Zara

Jacket $100

Pants $60

H&M $50

Clare Vivier $220

Kate Spade $269

Mansur Gavriel $695

L'Oréal Paris $9

Clinique $13

Illesteva $177

Topshop $95

Nicholas Kirkwood $395

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